Activision Blizzard Made $1.2 Billion from Microtransactions in Three Months - News
by William D'Angelo , posted on 04 November 2020 / 1,354 Views
Activision Blizzard has made a lot of money from microtransactions, which the publisher calls "in-game net bookings" in its most recent quarter.
The publisher in its most recent financial report for the quarter ending September 30, 2020 said they earned $1.2 billion from microtransactions alone. That is a 69 percent increase over the same quarter last year when it earned $709 million.
Activision Blizzard earned a total of $1.95 billion in revenue, which means microtransactions accounted for three-quarters of its earnings.
There is no breakdown provided as to where the microtransactions earnings were coming from. The boost could be from Call of Duty Warzone or even from mobile publisher King, which Activision Blizzard owns.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
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We gamers may get mad but the fact of the matter is that people choose to spend their money this way.
Good job! funny how people don't complain about how much money Sony or Apple is making in 3 months!
To those that say its bad practice, well clearly it isn't because it's evident that people still want micro transaction.
With all Activision and Blizzards franchises going to mobile, and with financial results like this.......we ain't seen nothing yet lol
You were supposed to defeat the EA, not join them!
Kills me they make that much in 3 months, and shemue 3 could only make 10 million in 3 years. Wishing that game had a big budget..
